About Us


Bratpack is a specialty store that offers brands connected to the lifestyles of today’s youth.

Over the years, Bratpack has grown from being an alternative lifestyle store to a brand that inspires togetherness between friends. While celebrating individuality, the brand brings together unique individuals who share the same interests and beliefs.

Bratpack speaks to young professionals who have discovered and have been pursuing their interests in music, fashion and art.

Currently in our roster of brands are POLER OUTDOOR STUFF, FREEWATERS FOOTWEAR, HARVEST LABEL BAGS and MRKT ACCESSORIES.

Bratpack Australia is operated by Primer Pacific PTY LTD, a member of the Primer Group of Companies. The Primer Group of Companies is a consortium mainly engaged in the retail and distribution of the world's top consumer brands and products. The Primer Group is determined to bring the world closer to our customers, and with the help of local and international partners, professional and highly skilled employees and the guidance from our pioneering founders, we are on our way to doing just that.

www.primergrp.com